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The most used soft drink chain in the whole world, Coca Cola, originated from Atlanta, Georgia, when you look at the year 1886.

The most used soft drink chain in the whole world, Coca Cola, originated from Atlanta, Georgia, when you look at the year 1886.

Being a manufacturer that is prominent dealer and supplier of soft drink concentrates and syrups globally, Coca Cola supplies its beverage concentrates and syrups to distributors, bottling and canning operators and fountain retailers and wholesalers. Apart from bottled and canned drinks that are soft concentrates, the company’s beverage products consist of varied tea, coffee and sports drinks. Even though company started building its international network within the 1920s, it now operates in nearly 200 countries and produces more than 400 brands.

Written by Anna D.

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McDonald’s is one of many world’s largest chains of fast food restaurants, that is well-known for its hamburgers. It serves nearly 68 million customers each day in 120 countries all around the globe. Along with its headquarters in the United States, McDonald’s began its operations in the year 1940 as a barbecue restaurant, which was operated by Richard and Maurice McDonald. However, in the year 1948 the restaurant reorganised its business as a hamburger the stand by position incorporating production line principles. Further in 1955, Ray Kroc became a franchise agent in the company. He later purchased the restaurant chain from the McDonald brothers and were able to expand it on an level that is international.

Authored by Anna D.

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Marketing Essays

In the last several decades, globally recognised and established brands have been demonstrating growing interest in new global markets including those of developing countries (Riley et al., 2016). While these environments are associated with substantial customer resources, the entry into them is normally hindered by various economic, political or cultural barriers. The necessity to conform to the particularities of each and every country of presence often forces global brands to adhere to ‘glocalisation’ strategies that combine the core elements of their positioning that is international with positioning concepts to improve the potency of marketing communication (Parsons and Maclaran, 2017). However, the substantiation of such choices can be complicated and companies’ market entry decisions usually have to be studied on a case-by-case basis. The aim of this essay is to explore the main element reasons why brands that are global different positioning strategies when you look at the countries of their presence.

Written by Katy J.

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Strategic management allows for identifying the position of companies inside their environment that is external and their internal resources and capabilities to find the suitable types of ensuring their growth and business success (Omolade and Tony, buy essays 2014). The quality of strategy development and the outcomes of its implementation directly depend on the skills of the managers acting as decision-makers (Sabourin and Ayande, 2014) at the same time. Spanish fashion companies that are fast count on innovation and intangible resources to realize global growth (Truett and Truett, 2014). This emphasises the need to choose the most effective management that is strategic to determine potential bottlenecks that decrease the grade of decision-making in these organisations and steer clear of them from giving an answer to relevant market trends. Hence, the aim of this essay is to explore what management that is strategic and skills would stimulate the rise for the fast fashion industry in Spain.

Published by Philip S.

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Whilst the Internet sales industry is continually growing on a scale that is global companies are seeking new approaches to influence customer behaviours and motivate clients to buy their products and services within the online environment (Dai et al., 2014). The quality of corporate information resources is one of the critical antecedents of conversion, which emphasises the role of Internet platform elements in the process that is decision-making. Therefore, web page design is highly significant as this dimension is in charge of the convenience, effectiveness and trustworthiness of marketing interaction with potential customers (Rozekhi et al., 2014). However, its role when you look at the decision-making process is often vaguely defined. The purpose of this essay is to explore how web site design can influence customers’ intention to shop online.

Published by Josh A.

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Marketing and sales communications is an part that is essential of marketing strategy because of the companies’ competitiveness and financial returns frequently perceived through the information of the messages plus the channels of these delivery (Falat and Holubci, 2017, p.148). However, inspite of the significance of this idea, there still remains ambiguity that is substantial its strategic functions and roles for contemporary businesses. By way of example, scholars are yet to achieve a conclusion that is specific how electronic word-of-mouth (eWOM) could be successfully incorporated into the communications strategies of contemporary organisations (Park et al., 2018, p.304). This essay critically analyses the applications marketing and sales communications because of the goal of evaluating their strengths that are major weaknesses.

Compiled by Jess C.

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Because of their growing popularity with consumers, social media marketing have grown to be an effective marketing and sales communications channel along with one-to-one communication means (Keegan and Rowley, 2017). Social media marketing (SMM) is commonly reported to contribute to consumer engagement and create positive perceptions and attitudes towards brands, products, and services (Chen et al., 2016). While SMM influences just how consumers evaluate and perceive products or services in the environment that is online it doesn’t necessarily leads to a purchase decision (Barger et al., 2016).

Authored by Josh A.

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Customer communication is one of the main antecedents of customer care into the modern environment (Hanninen and Karjaluoto, 2017). Having the ability to contact a company on a 24/7 basis is often recognised as a sign of consumer recognition and support. However, not totally all organisations can afford recruiting large teams of English-speaking assistants with in-depth product training. Artificial intelligence (AI) solutions and chatbots that are AI-powered a response to the dilemma and allowed many organisations to make usage of 24/7 functionality in their marketing communication strategies (Pavliscak, 2018). The menu of successful adopters includes such companies as Whole Foods, Pizza Hut, Domino’s, and H&M (Kim, 2018). However, these brands belong to the mass market segment and their consumers may not have the level that is same of expectations as premium brands clients. This essay closes this gap by examining the aftereffect of chatbots regarding the client satisfaction in luxury e-services.

Authored by Josh A.

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With Apple using face scans to unlock your iPhone X and Google incorporating FaceNet functionality to sort your Google Photos and tag people inside them, it is evident that facial recognition is actually a modern-day phenomenon on par with blockchain and artificial intelligence (Gemalto, 2018). While engineers and programmers are looking for new techniques to improve the accuracy and effectiveness of the technology, marketers are more concerned with the real ways it can be utilized to boost customer communication and personalisation. From the one hand, being able to identify consumers behind the unit and even ‘read’ their emotions can be highly valuable for promoting goods and services that fit their mood and preferences (Yang et al., 2018). Having said that, this raises multiple ethical challenges in the scope regarding the recent personal data protection regulations and the rights for privacy. Unfortunately, the world of facial recognition application in marketing is a area that is relatively understudied of knowledge. This suggested the requirement to explore the emerging opportunities and challenges in this sphere which can be used by modern marketers.

Published by Jess C.

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Finance Essays

Security holdings become riskier when stock prices fluctuate. Such fluctuations are commonly seen as volatility, whereas, minor ones tend to be considered market noise (in other words. the shifting positions of investors on inter-day trading). Thus, as investors move to enhance their positions, a number of variables are taken into consideration, such as macroeconomic conditions, accounting statements and industry trends. Option valuation also takes these variables under consideration by using the value that is present of stock price as a benchmark upon which hedges will be formed. The major variables used to derive an option’s price are current stock price, intrinsic value, time for you expiration, and volatility (Bodie et al., 2009). Therefore, options can best be described as ways that investors may take advantageous asset of superior information to hedge against their current stock positions.

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